American West Bank - Marketing Website

At a glance

A fast growing, 7-State bank needed an easy-to-manage system providing audience and location targeted information; a single, centralized place where all users have access to targeted information that is aligned to their needs.

Key Metrics

The most important statistical data proves the project's success.
Website Analytics
Call Center Statistics
Customer Survey & Feedback
Acquisition Statistics

Benefits

Increased Website Traffic
No Increase in Call Center Traffic
Customer's Positive Feedback
Multiple Successful Acquisitions

Challenges

We had to build a system that can keep up with consistent location-based and targeted information/article updates, new acquisitions merging existing systems with different technologies enabling large, existing user-base to use centralized authentication process and targeted, location-specific information for personal vs business account owners.

Solutions

The solution comprises a centralized CMS (Content Management System), with intelligent tagging, dynamically selecting available information based on the user and their preferences, type of account they own, and location. Innovative algorithms with weighing options were able to deliver relevant information to their users via:
Centralized Content Management System
Intelligent Tagging System
Consistent Authentication UX
Data & Authentication Abstractions

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